![Design Matters with Debbie Millman show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/070/small/design-matters-with-debbie-millman-2009-2012.jpg)
Summary: Scott Lerman talks about his new step-by-step book about brand strategy and about how consumer research can limit innovative thinking.
Summary: Scott Lerman talks about his new step-by-step book about brand strategy and about how consumer research can limit innovative thinking.