075 » Invisible Leads: Put the Freedom of Information Act to Work for You » Ken Elshoff

Summary: Have you ever asked yourself “where did they get that lead?” or “what list are they using?” Those are the right questions to ask. But, if you want to grow your business and separate yourself from the mom & pop real estate investors out there, you need the answers. In this podcast we talk to Ken Elshoff – our very own government secret agent – about how to get loads of information and have the government hand it to you. He provides us the know-how on why this information is available, how to request it, & why it matters. Listen and enjoy: What's inside: 07:00 – Why the second deal is always the hardest and how to get past it 08:35 – The three Ms to marketing and why they are important 10:00 – In a rush? Leave marketing voicemails without letting the other person’s phone ring 11:38 – Who is Ken Elshoff? 14:19 – How the Federal Government’s transparency laws can laws can land you leads 18:15 – Why you can’t get a lot of these records online & why it matters 22:12 – What kind of lists can you get with public records? 27:60 – Tax delinquent properties make great leads! Here’s why… 33:49 – How to maximize your time when your information requests comes back on paper 34:54 – Requesting information from your local court house could cost you. Know how & why 37:46 – Know the right way to request information & why it matters 39:33 – This is the list of lists. What is it? 42:30 – Once you get the “list of lists”…this is how you use it. 45:42 – Send direct mail marketing straight from Google Drive? 49:40 – Some ideas on what your request letter could contain Tweetables:   Did you know the Freedom of Information Act can make you money in your real estate business?    [Click to Tweet]  The three Ms of success: marketing, momentum, & mentoring. Do you have ‘em? If you don’t you should.    [Click to Tweet]  What is the “List of Lists”? If you are a real estate investor and don’t have it then you are missing out majorly.    [Click to Tweet]  In most cases you can get public records emailed to you at little-to-no cost. Why aren’t you doing it?    [Click to Tweet] Mentioned in this episode: www.slydial.com www.click2mail.com www.invisibleleads.com Transcription: Download episode transcript in PDF format here... Joe:      Welcome. This is the Real Estate Investing Mastery Podcast. Hey, everybody welcome to Real Estate Investing Mastery Podcast. Really glad you're here and we got a cool show for you. We're going to be talking with a friend of ours named Ken who's a ... I guess he's a good public leads records expert. First Alex, how are you man? Alex:    I'm doing really well. Glad be on the call. Glad to have a public records ninja that's always something that's interested me and something that I double with. I always say that the key to really good leads and finding really good deals is really good data. If you know how to work with data that's going to put you ahead of the game for sure. Joe:      Yeah, and the harder the list is to get the more valuable it is obviously. Alex:    That's right. Joe:      Cool. We were talking right before we started ... First of all let me tell everybody go to realestateinvestingmastery.com and we have something there don't we Alex? Some kind of kit. Alex:    Some kind of something you can get. It's the fast cash survival kit. Basically it breaks down ... It's a fancy name for just showing you how to go out there and make some money right away. We talk about marketing, we talk about using virtual assistant to screen your leads and the name of this game is The Speed of Implementation. The faster you get your marketing out there and the faster you start shifting and sorting through leads the faster you're going to get deals and the faster you're going to find your way to being able to string some months together where you got four or five deals. Now, it's looking like quitting your job as a potential ...