Summary: Nicole Yershon is Director of the Ogilvy Innovation Lab in the UK. As an intrepreneur, Nicole refers to herself as an "irresistible force against immovable objects." As such, she is constantly playing in the sand box to uncover new solutions to problems brands face on a day-to-day basis. On IC, she shares her personal perspective and professional experience on what it takes to truly be a change leader within an organization - no matter how large and small. Twitter "nicoleyershon" and http://www.ogilvylabs.co.uk/
