Summary: Dan Pappalardo is the founder and CEO of Troika, a leading brand consultancy and creative agency. In an age dominated by multi-hyphenates, we find companies and individuals who feel the need to be good at all things marketing. As specialists, Dan and his company challenge that notion with the idea that companies need to be excellent in one area, vs good in EVERY area. On IC, he discusses how he pushes his team to raise the bar in excellence, why he decided to found an agency, and what's next as the company relocates to it's new 25000 square foot space. And once again, guest host, Cooper Bates joins the Innovation Crush crew. Watch this amazing video by the Troika team on marketing ideas: http://vimeo.com/69523094 www.troika.tv www.twitter.com/troikaLA
