Summary: Subscribe on iTunes RSS Feed On this episode of the UnPodcast, we discussed the coming release of my book, UnSelling, why I can’t discount my books on Kindle, and why the quality of books has gone down in recent years. We also talked about some major social media blunders ranging from a teen in the Netherlands whose foolish tweet resulted in her arrest, and the failed Twitter hashtag attempt of the NYPD. Other topics include: Our joint bio [00:02:08.03] What I find truly fascinating [00:03:49.11] The UnBook Club [00:05:45.00] The coming release of UnSelling [00:06:06.16] Why my Kindle books aren't discounted [00:07:03.09] Why the quality of books has gone done [00:08:27.26] My favorite line [00:12:48.28] Just because it's legal, doesn't make it right [00:15:47.28] My observation about meeting planners [00:17:13.01] What sums up so much in social media for me [00:21:53.29] Why article shares are not an indicator of success [00:22:06.26] The most important data when it comes to content marketing [00:24:12.12] The value of being a "front page" site [00:25:31.06] The importance of the content behind the headlines [00:27:19.16] What's more important than the time of day you send out your newsletters [00:27:56.03] The importance of knowing your end game in social media [00:28:30.02] Why I spend time on Facebook [00:29:42.29] The place for proper newspapers [00:31:51.11] The consequences of a foolish tweet [00:34:00.03] NYPD hashtag gone bad [00:42:55.23] Passive exposure vs. active exposure [00:45:21.22] When hashtags work [00:47:04.29] And so much more. . . You can't control something with law that needs to be controlled with common sense. [Tweet This] Items mentioned in this episode The Wisdom of Psychopaths ‘Hip hop-themed’ table horrifies cancer benefit guests NPR’s April Fool’s Day Prank Was An Absolute Masterpiece What Actually Makes Things Viral Will Blow Your Mind Dutch Police Make Arrest In Teen Twitter Terror Threat Judge Finds Social Media Disclaimers For Employees Are Unlawful This NYPD Idea Backfired Horribly On Twitter Video provided by: AtomicSpark Audio recorded by: Wayne Cochrane Sound
