Summary: Subscribe on iTunes RSS Feed On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of the situation when a company makes an honest pricing mistake, and then being upset and bad-mouthing the company when refunds were given. Other topics include: [00:01:49.28] The New Moron Mountain [00:06:09.07] The surprising reason someone wouldn't share my video with his boss [00:10:27.13] The story of the day [00:12:50.26] Why being awesome is not a campaign [00:13:48.04] How Under Armour got on my radar [00:14:31.14] Why you don't need courses on storytelling [00:14:42.09] Why our focus shouldn't be on putting out fires [00:15:31.00] The importance of saying thanks [00:16:16.28] Why the key to viral isn't spread [00:17:26.10] When it's important to add your logo to an image [00:18:59.06] When differentiating your brand comes in [00:20:10.13] Something that happened on the Internet that upset me [00:20:45.10] The meaning of social extortion [00:24:03.05] The actions of people already upset with a brand [00:28:05.12] This embarrassed me [00:29:15.09] What grows brand defenders [00:30:23.08] Why you can't take one brand's good deed to guilt another brand [00:32:29.12] Why some brands can't stand Twitter [00:32:54.05] What happens once you compromise integrity And so much more. . . Items mentioned in this episode JustKeepingBusy.com Under Armour Just Made This 5-Year-Old Dog Attack Survivor Feel Like A Superhero The One Nightstand You’ll Never Regret Video provided by: AtomicSpark Audio recorded by: Wayne Cochrane Sound
