The future of mobile search, attention in online publishing, and Bing Launch of the Week!




This Week in Startups - Video show

Summary: Yahoo is bidding to become the default search on the iPhone and iPad. And while Marissa Mayer has high-level connections at Apple, including designer Jony Ive, it's very unlikely that Apple will ditch Google and Bing any time soon, according to Danny Sullivan. Founding editor at Search Engine Land, he's covered the world of search for 14 years. No formal presentation has been made yet, but Yahoo is pushing hard toward the pitch, according to internal sources scooped up by Re/code's Kara Swisher. How do we really focus our attention online? Is the emphasis on clicks and social sharing for web publishers overshadowing the attention that readers give? Namely to high quality content? Tony Haile of Chartbeat wrote an essay for Time based on the company's data, and explains in detail. Plus, Google snatches Titan Aerospace away from Facebook, Hotel Tonight lets you peek ahead at room rates all next week. And, in the Bing Launch of the Week: editing video of your triumphs inside the PS4, a rolling pocket-sized robot printer is nearing half a million dollars on Kickstarter, and some college hackers have cracked Siri to turn on your lights, control a Nest thermostat, even unlock a Tesla.