How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift

Summary: Form is not as important as substance, and discovering the right value proposition is the most effective lever marketers can pull when optimizing webpages. Considering the entire mental impact of each button, "ask" and element of friction when testing is critical for understanding the customer conversation and achieving positive results. Watch this Web clinic replay to learn about a recent experiment that revealed how changes in strategy can garner significant, repeatable results - a 232% lift for one company alone.