Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion




MarketingExperiments.com Web Clinic Podcasts show

Summary: Marketing with multiple products can be difficult. Even the most powerful products can be overshadowed by clutter of less impactful - and sometimes competing - products on a landing page. But what if there was a way to think about multi-product marketing that could maximize the impact of the whole? Watch this Web clinic replay to learn about a recent experiment with an independent vitamin manufacturer that revealed how changing your approach to multi-product marketing can increase user engagement - and more importantly, conversion.