Summary: Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? People relate to visuals! Visuals and rich media spark engagement and inspire brand advocacy. In this webinar, Ekaterina Walter and Jessica Gioglio, authors of The Power of Visual Storytelling, show you how to use visuals to spark engagement and inspire brand advocacy. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations and more!About the Panel: Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as upcoming book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. @Ekaterina Jessica Gioglio is the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the company’s first-ever blog, “Behind the Beans,” Jessica enjoys celebrating DD fans & giving them a front row seat to what’s brewing at Dunkin’ Donuts. @savvybostonian
