Summary: <a href="/wp-content/uploads/2012/09/will_swayne.jpg"></a>This week I chat to <a href="http://www.marketing-results.com.au/internet-marketing-services/conversion-rate-optimisation" target="_blank">conversion rate optimisation</a> specialist <a href="https://plus.google.com/100992158234280689117" target="_blank">Will Swayne</a> about his 4 step process to conversion rate optimisation (CRO). Will runs Brisbane based firm Marketing Results, you can follow him on G+ <a href="https://plus.google.com/100992158234280689117" target="_blank">here</a>.<br> <br> <a href="/wp-content/uploads/2012/09/WebDomination-WillSwayneInterview.pdf" target="_blank"></a><a href="/wp-content/uploads/2012/09/WebDomination-WillSwayneInterview.pdf" target="_blank">Download the CRO mind map here</a>.<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_6_will_swayne.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> <br> Conversion rate optimisation steps<br> <br> Step 1 - Market research<br> Step 2 - Solution design<br> Step 3 - Testing<br> Step 4 - Review<br> <br> Other tips<br> <br> Clarity trumps persuasion<br> Legibility - fonts, colours, scanability<br> Remember to ask for action - CTA<br> <br> Tech tip<br> <a href="http://insight.ly"></a><br> <br> Check out Insightly which is a great simple CRM / Project Management tool that integrates seamlessly into Google Apps. More <a href="http://insight.ly">here</a>.<br> Mentions<br> <br> <a href="https://flippa.com/2754594-one-of-australia-s-leading-website-design-properties-com-included" target="_blank">Dan's Flippa sale link</a><br> <a href="http://adsenseflippers.com" target="_blank">Adsense Flippers</a><br> <a href="http://inform.ly" target="_blank">Informly</a><br> <a href="http://www.tropicalmba.com/this-will-be-fun/" target="_blank">TMBA summer</a><br> <a href="http://lifestylebusinesspodcast.com" target="_blank">Lifestyle Business Podcast (LBP)</a><br> <a href="http://insightly.com/" target="_blank">Insightly app</a><br> <a href="http://webdevelopmentbrisbane.com.au/2012/05/26/some-tips-on-improving-insightly/" target="_blank">Dan's post about improving it</a><br> <br> Full Transcription<br> Dan: Web Domination is brought to by my start-up, Informly. My app shows you a simple, one-page live report on all of your important business information. It talks to your favorite services, like Analytics, MailChimp, Zero, and more and centralizes the important info on one page accessible by mobile or the web. The basic plan is free. Feel free to check out inform.ly/podcast for more info about the app or about the show.<br> <br> Hey, guys. Welcome to the show. Wow. It's such an awesome show this week. I just finished interviewing Will Swayne who is a conversion rate optimization specialist. I got a hell of a lot out of that interview, including a really cool pdf that backs up the interview. I'm looking forward to that. I've just got a couple of things to go through before I start. I wanted to just have a quick recap on the last episode I did with Joe and Justin from the Adsense Flippers. They gave me a bunch of tips for selling my website, awebsitedesigner.com.au on Flippa. I've since put that up on Flippa, yesterday, I think.<br> <br> I've taken some of their advice. Some of the stuff I couldn't take. It would've been great if I interviewed them first a few months ago and got some sales under my belt. I did notice I had bought a couple of sites on Flippa. I had a little bit of history there. I thought that would be enough. I put that up. I'll link you up to that. That's going okay so far. I've had four or five bids. I think it's up to $1,200, a lot less than I need it to be,
