Summary: <a href="/wp-content/uploads/2012/09/James_Schramko.jpeg"></a>This week I have a long and detailed chat with Australian internet Marketing legend <a href="https://twitter.com/JamesSchramko" target="_blank">James Schramko</a> about how he is dominated his space with his content marketing and authority building efforts. This is my favourite episode so far I've detailed the chat below but please check it out and I hope you like it.<br> <br> <br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_9_James_Shramko.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Super Fast Business<br> See <a href="http://www.superfastbusiness.com/" target="_blank">Super Fast Business site</a>.<br> <br> Divisions<br> <br> Services (websites, videos, SEO)<br> Information Products (coaching, mastermind, info products)<br> Software (speed dash, iPhone apps)<br> Affiliate marketing (buy with bonus)<br> <br> Sexy numbers and other stuff<br> <br> $2million+ turnover<br> 76 staff (I think all in the Philippines, forgot to ask about this)<br> Works from home<br> $1m+ SEO business<br> $400k mastermind - Silver Circle<br> $250k community - Fast Web Formula<br> <br> Content Marketing Methods<br> Blogging<br> <br> <a href="http://internetmarketingspeed.com" target="_blank">Internet Marketing Speed</a> blog (history, started making good content)<br> Focus on quality, try to produce articles always with images and ideally with audio and / or video<br> Provide a more engaging experience with multi media.<br> <br> Podcasts<br> <br> Co host / JV format (<a href="http://freedomocean.com" target="_blank">Freedom Ocean</a>)<br> Interview format (Internet Marketing Speed) - aim for paid content quality<br> Individual / daily format (Super Fast Business) - audience sectioned up using <a href="http://officeautopilot.com/" target="_blank">Office Autopilot</a><br> <br> Videos<br> <br> Here's one of James' recent videos (the one with the flower matching shirt).<br> <br> <br> <br> <br> Use <a href="http://wistia.com/" target="_blank">Wistia</a>- great tracking plus free plan available -<br> <br> look at video profile by email,<br> look at where people drop off etc<br> Multi player tracking<br> <br> <br> Chocolate coated carrots - love that shit haha<br> Short sharp videos getting more views than the audio version<br> Getting a lot of interaction and comments with video content<br> <br> <br> Affiliates and partnerships<br> <br> <br> Not a lot of affiliates are asking for content development opportunities (opportunity here?)<br> Some JV efforts like Freedom Ocean paying off for both<br> Affiliates are seen more as a cost of doing business<br> <br> <br> Physical events and workshops<br> <br> <br> Content from physical events leveraged for online community and products<br> Following up online adds more value<br> Profitable in it's own right<br> Higher risk, higher emotional toll, can't make everyone happy (bloody whingers - my words)<br> Can add a 'lazy' couple of hundred thousand to the profit but so can other things (I added the word lazy too)<br> <br> <br> Video training and paid content<br> <br> <br> Provide the minimum solution for the maximum result.<br> Follow a simpler and more elegant approach and chase the core of what people want.<br> Products come from solving own problems and listening to what others are saying about it.<br> Podcast represents a great opportunity to build the audience and looking for opportunities for paid products.<br> <br> <br> Info graphics<br> <br> <br> Make it good enough to be sharable.<br> Google starting to potentially de-value embedded info graphics.<br>
