Summary: <a href="/wp-content/uploads/2012/09/adam_franklin-1.jpg"></a><a href="https://twitter.com/franklin_adam" target="_blank">Adam Franklin</a> is the founder of one Australia's most well known web strategy companies <a href="http://www.bluewiremedia.com.au/" target="_blank">Bluewire Media</a> and a master at offline networking (the exact opposite of me) so this week I chatted to him about 5 things he does and how that helps his efforts online.<br> <br> <br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_10_adam_franklin.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Follow<br> <a href="http://twitter.com/#!/franklin_adam" target="_blank">@franklin_adam</a><br> <br> <a href="http://twitter.com/Bluewire_Media" target="_blank">@bluewire_media</a><br> <br> <a href="https://twitter.com/toby_jenkins" target="_blank">@toby_jenkins</a> (Adam's business partner)<br> <a href="http://bluewiremedia.com.au" target="_blank">Bluewire Media site</a><br> Quick links / mentions<br> <br> <a href="http://www.bluewiremedia.com.au/social-media-down-under-2012" target="_blank">Social Media Downunder event</a><br> <a href="http://www.bluewiremedia.com.au/sunday-mail-social-pages-7thbday.html" target="_blank">Bluewire in the social pages</a><br> <a href="http://www.adamfranklin.com.au/index.php/2010/04/16/what-i-learnt-from-verne-harnish-at-growth-summit/" target="_blank">Verne Harnish meeting</a><br> <a href="http://www.eventbrite.com/" target="_blank">Event Bright</a><br> <a href="http://www.briansolis.com/" target="_blank">Brian Solis</a><br> <a href="https://twitter.com/dmscott" target="_blank">David Meerman Scott</a><br> <a href="http://www.bluewiremedia.com.au/web-strategy-planning-template" target="_blank">Web Strategy Planning Template</a><br> <a href="http://www.webinknow.com/2010/07/free-marketing-strategy-planning-template.html" target="_blank">David Meerman Scott's blog post about it</a><br> <a href="http://www.amazon.com/The-New-Rules-Marketing-Podcasting/dp/0470113456" target="_blank">The New Rules of Marketing and PR</a><br> Google Content Experiments (see below)<br> <br> 5 offline strategies<br> 1. Events<br> <br> Running their own events<br> Attending other events<br> <a href="http://www.bluewiremedia.com.au/social-media-down-under-2012" target="_blank">Social Media Downunder event</a> in 2012 (100 attendees, 17 speakers, hashtag viewed by 300k people, great for positioning)<br> Sees events as a part of content marketing and a great way to position yourself as an authority.<br> Every year they have a birthday bash, invites journalists, offers a charity donation - they also generally <a href="http://www.bluewiremedia.com.au/sunday-mail-social-pages-7thbday.html" target="_blank">end up in the paper</a>.<br> VIP clients are given free access to some events as a value add.<br> Also used as lead generation, often attendees will end up becoming VIP clients (managed, recurring web strategy clients)<br> At one event he met Verne Harnish, <a href="http://www.adamfranklin.com.au/index.php/2010/04/16/what-i-learnt-from-verne-harnish-at-growth-summit/" target="_blank">here is a blog post</a> about it (video below), Verne sent out a client newsletter, A Sydney accountant noticed and signed up as a VIP client.<br> <br> <br> http://youtu.be/kvOkBfbpO_A<br> <br> 2. PR<br> <br> Lead with generosity<br> Forget bulk press releases focus on local relationships<br> Invite journalists to events<br> Be generous and introduce other people where appropriate - be helpful<br> <br> It's working! <a href="http://www.bluewiremedia.com.au/news.html" target="_blank">Check out this page</a> which lists some of the places they've been mentioned.<br> <br> 3.
