Podcast 11 – Build web apps by doing less (with Allan Branch)




Startup Chat show

Summary: <a href="/wp-content/uploads/2012/09/allan_branch.jpeg"></a><a href="http://twitter.com/allanbranch" target="_blank">Allan Branch</a> is the co-founder of $1m+ web application business <a href="http://lesseverything.com" target="_blank">Less Everything</a>. I chatted to him today about business, partnerships, accounting, conferences and how to market a successful web app by doing less.<br> <br>  <br> <br> http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_11_allan_branch.mp3<br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_11_allan_branch.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Follow<br> <br> <a href="http://twitter.com/allanbranch">@allanbranch</a><br> <a href="http://lesseverything.com" target="_blank">Less Everything</a><br> <a href="http://lessaccounting.com/" target="_blank">Less Accounting</a><br> <a href="http://lessconf.lesseverything.com/" target="_blank">Less Conf</a><br> <a href="https://twitter.com/stevenbristol/" target="_blank">Steve Bristol (Allan's partner)</a><br> <br> Quick links / mentions<br> <br> <a href="http://www.trafficgenerationcafe.com/social-tube-traffic-system/" target="_blank">Ana Hoffman standing me up</a><br> <a href="http://5by5.tv/founderstalk/5" target="_blank">Founders talk podcast with Allan and Steve</a><br> <a href="http://www.amazon.com/The-Dip-Little-Teaches-Stick/dp/1591841666" target="_blank">Seth Godin book The Dip</a><br> <a href="http://www.tommyschultz.com/" target="_blank">Tommy Shultz photographer</a><br> <a href="http://www.crunchbase.com/company/xero" target="_blank">Xero accounting and info on funding</a><br> <a href="http://quickbooks.intuit.com/" target="_blank">Quickbooks</a> and <a href="http://myob.com.au/" target="_blank">MYOB</a><br> <a href="http://37signals.com/svn" target="_blank">37 Signals Blog</a><br> <a href="https://twitter.com/dhh" target="_blank">David Heinemeier Hansson</a> &amp; <a href="https://twitter.com/jasonfried" target="_blank">Jason Fried</a> from 37 Signals<br> <br> Tips for building a web app by doing less<br> <br> Build on ideas that sounds fun and interesting - you have to enjoy your job.<br> Be yourself (when Alan says be yourself he really means it - check out <a href="http://5by5.tv/founderstalk/5" target="_blank">Allan's interview on Founders Talk!</a>)<br> To start a new business you have to be super brave or super ignorant!<br> You don't have to own the market - Xero / Quickbooks can own the market.<br> It's hard work building software for people who don't like their job.<br> Real businesses make money try to get profitable but expect it to take a long time.<br> Less accounting took years before it made enough to support 1 person - 2 years to $7k.<br> Need to be good at sales and be confident with yourself and selling to yourself.<br> Look for ways to meet people and market that don't cost a lot of money - (bought cup cakes for attendees), events, content marketing within the industry and networking. <a href="http://lesseverything.com/blog/archives/2009/02/09/great-marketing-is-about-patience-and-creativity/" target="_blank">Here's an example</a> of one of their 500+ blog posts.<br> Couldn't run his business without his partner Steve.<br> <br> Ebooks<br> <a href="http://lesseverything.com/books/"></a><br> <br> Don't let your business run you<br> <br> Don't let your business run you runs through how Allan and Steven built a web app business to $1m+ in 1 year.<br> <br> It covers a whole range of topics from building a team, dealing with clients, getting sued and more!<br> <br>  <br> <br> Read this first<br> <br> <a href="http://sellfy."></a>