Summary: <br> <br> Ana Hoffman runs authority Traffic Blog <a href="http://trafficgenerationcafe.com" target="_blank">Traffic Generation Cafe</a> and this week I talk to her about traffic generation strategies and how she has built such a loyal readership on her relatively young blog.<br> <br> Here are some of the main points covered:<br> <br> Building authority<br> Reaching out to bloggers<br> Creating quality content<br> Info products<br> Audience engagement<br> <br> Check out my notes below and remember to leave me an iTunes review if you like the show I'll read it out on the show.<br> <br> http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_12_ana_hoffman.mp3<br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_12_ana_hoffman.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Quick links / mentions<br> <br> <a href="http://www.trafficgenerationcafe.com/" target="_blank">Traffic Generation Cafe</a><br> Kristi Hines (<a href="https://twitter.com/kikolani" target="_blank">@kikolani</a>) and her <a href="http://kikolani.com/fetching-friday-resources-mashup-buttermilk-the-dwarf-goat.html" target="_blank">Fetching Friday roundup posts</a> and <a href="http://www.trafficgenerationcafe.com/kristi-hines-write-ebook/" target="_blank">this interview</a>.<br> <a href="https://twitter.com/JamesSchramko" target="_blank">James Schramko</a><br> <a href="http://garyvaynerchuk.com/" target="_blank">Gary Vaynerchuk</a><br> <a href="http://www.leavingworkbehind.com/100-blogs-you-need-in-your-life/" target="_blank">Tom Ewer top 100 blog posts</a> (<a href="https://twitter.com/tomewer/" target="_blank">@tomewer</a>)<br> Pat Flynn (<a href="https://twitter.com/PatFlynn" target="_blank">@PatFlynn</a>) - <a href="http://www.smartpassiveincome.com/how-to-be-everywhere/" target="_blank">Be everywhere</a><br> Darren Rouse (<a href="https://twitter.com/problogger" target="_blank">@darrenrouse</a>) - <a href="http://www.problogger.net/" target="_blank">Pro Blogger</a><br> <br> Traffic tips<br> Start with your site<br> <br> Targeted traffic is great but you need a great site, with great content before you worry about traffic.<br> Great design and great content is a prerequisite<br> The goal is to get people to stick and turn them into direct traffic (i.e. they get to know you)<br> Build out 10-15 great posts to start with before you get focused on traffic and reaching out to other bloggers.<br> Content needs to be different / attention grabbing etc<br> Focusing on a specific niche to build your authority around a topic.<br> <br> Direct traffic / branding / authority<br> <br> Become a 'brand' and aim to get direct traffic.<br> Once you are being suggested by suggestion tools and your name is synonymous with your area of expertise then you have reached an authority level.<br> Direct traffic sticks - Anna left her business for months but once she started producing content again all of the traffic came back.<br> Reach out to other bloggers on the same level or a bit bigger - but keep it at a reasonable level. Leave comments, send emails, be grateful, provide value and help where possible. Don't start with asking for something just help and contribute. Focus on bloggers that are still at the size where they can respond and read to every comment.<br> Could potentially build on other posts people have done and invite the blogger and reader via comments to check out a post you have written.<br> To become an authority you need to be endorsed by others with a larger authority than you.<br> Bloggers mentioning you in their post is much more valuable than writing a guest post.<br> <br> Customer retention<br> <br>
