Summary: <br> <br> Brendan Tully has helped thousands of local businesses dominate online through his company <a href="http://thesearchengineshop.com" target="_blank">The Search Engine Shop</a>.<br> <br> In this interview he runs through a 5 point plan to get ahead of the competition based on the work he has done with successful companies over the years.<br> <br> http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_13_Brendon_Tully.mp3<br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/web_domination_episode_13_Brendon_Tully.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> 5 point strategy summary<br> <br> An effective business plan and supporting website<br> Technology strategy that supports the business<br> Traffic strategy<br> Conversion and sales strategy<br> Customer relationship strategy<br> <br> Tips, mentions and quick links<br> <br> <a href="http://Clarity.fm" target="_blank">Clarity.fm</a> - Get or give entrepreneurial advice. Founded by <a href="https://twitter.com/danmartell" target="_blank">Dan Martell</a><br> <a href="http://thesearchengineshop.com" target="_blank">The Search Engine Shop</a><br> <a href="http://twitter.com/tullibo" target="_blank">Brendan Tully on Twitter</a><br> <a href="https://twitter.com/bramsugarman" target="_blank">Bram Sugarman on Twitter</a><br> <a href="http://twitter.com/tropicalmba" target="_blank">Dan Andrews on Twitter</a><br> <br> 5 point digital strategy<br> 1. An effective business plan and website purpose that supports it<br> <br> The numbers work, dont confuse the website with being the business<br> Clearly defined value proposition<br> Your business numbers work at scale and the business is or can be profitable<br> You have a clear and well defined USP and ideal customer profile<br> The business plan is in line with the business owners personal goals<br> Many biz owners don’t have a workable business plan - the website can’t fix this.<br> If the numbers don’t work properly, a website can actually hurt a business<br> Your website should have a purpose that supports the business plan<br> <br> 2. Technology strategy that supports the business<br> <br> A CMS - wordpress<br> Google Analytics<br> Email hosting on your own domain - google apps<br> Reliable and effective web hosting<br> A backup and security policy that protects the business assets<br> Website backup<br> Security - different passwords for different systems<br> IT infrastructure that supports the business operations<br> <br> 3. Traffic strategy<br> <br> SEO - at a minimum be found for your business name and be found on google maps and google shopping<br> Google Adwords - search, display, product ads<br> Adwords is not a diy platform<br> Email marketing<br> Blogging<br> Facebook ads<br> Social media - open graph<br> <br> 4. Conversion and sales strategy<br> <br> Well written website copy - use a copywriter<br> Answer the phone and enquiries<br> Have a sales process that works!<br> Dont forget your website is a sales and marketing tool<br> Know how to use the telephone<br> Speed counts when selling!<br> <br> 5. Customer relationship strategy<br> <br> Email marketing - always first before social media<br> Social media<br> Facebook<br> Twitter<br> Pinterest<br> Google plus<br> Basic CRM<br> <br> Full transcription<br> Dan: Web Dominations brought to you by my startup Informly. My app shows you a simple one-page live report on all of your important business information, talks to your favorite services like Analytics, MailChimp, Xero and more and centralizes the important info on one page accessible my mobile or web.
