Summary: <br> <br> <a href="https://twitter.com/neilpatel" target="_blank">Neil Patel</a> is kind of a big deal. By the age of 21 he was named a top 100 blogger by Technorati and one of the top influencers on the web (according to the Wall St Journal). These days he runs <a href="http://www.crazyegg.com/" target="_blank">Crazy Egg</a> and <a href="http://www.kissmetrics.com/" target="_blank">Kiss Metrics</a> as well as his own site <a href="http://www.quicksprout.com/" target="_blank">Quick Sprout</a>. I chatted to him about metrics, what people should measure and other stuff relating to his work at Kiss Metrics.<br> <br> http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/episode_15_Neil_Patel.mp3<br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/episode_15_Neil_Patel.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Find Neil<br> <br> <a href="https://twitter.com/neilpatel" target="_blank">@neilpatel</a> on Twitter<br> <a href="http://www.quicksprout.com/" target="_blank">Neil's personal site Quick Sprout</a><br> <a href="http://www.kissmetrics.com/" target="_blank">Kiss Metrics</a><br> <a href="http://www.crazyegg.com/" target="_blank">Crazy Egg</a><br> <a href="http://blog.kissmetrics.com/" target="_blank">Kiss Metrics Blog</a><br> <br> Metrics<br> <br> People focus too much on page views and vanity metrics that won't increase the bottom line<br> All about ROI - who is coming, who is paying or signing up<br> Offline businesses need to first track the origin of leads to your website and track in a CRM which leads become customers.<br> Vanity metrics includes bounce rates, page views, time on site etc.<br> Better things to track are things like lifetime value of a customer, churn rates, conversion rates<br> Track people not 'visitors'<br> Analytics can track individuals but Kiss Metrics can track specific people<br> <br> Kiss Metrics' marketing<br> <br> Don't hard sell people<br> Help them out, provide a ton of free knowledge<br> Educate customers on things that will affect their business that is somewhat related to you<br> You don't need to only focus content around your exact area of business<br> Kiss Metrics are about metrics but they give advice on SEO, social media, traffic, content marketing etc.<br> Educating through email, prove to people how they will make more money or save money<br> Utilises guest authors for the Kiss Metrics blog<br> Blog has no clutter and optimised for opt ins, limited widgets<br> Most blog readers are looking for knowledge and advice not a system so they aim for opt ins not immediate signups<br> Email content gets people back to the blog and builds the problem in the eyes of the customer<br> Much easier to build the relationship over time than to see at once<br> Kiss Metrics always mention their own product<br> <br> Google Analytics vs Kiss Metrics<br> <br> Google Analytics is great for basic metrics<br> If you want lifetime value, churn, conversion rates and what is causing them to go up or down then Kiss Metrics.<br> Repeat buyers aren't captured by Google Analytics (i.e. lifetime value) and what actions are causing them to repeat their purchase.<br> Kiss Metrics is great for transactional businesses, ecommerce, software as a service, subscriptions etc.<br> <br> Metrics for SAAS app<br> <br> Measuring stickiness, how people are using the app. You can measure your activities then make some changes and measure it again. You can use cohorts to compare the second group against the first group.<br> Active users - These can be measured through event tracking, logging in, engaging with the app etc.<br> You can also look at individual users to find out who your advocates are and your best cust...
