Podcast 16 – How to launch a startup Onboardly style (with Renee Warren & Heather Anne Ritchie)

Summary: <br> <br> <br> <br> <a href="http://onboardly.com/" target="_blank">Onboardly</a> is a company that helps a specific type of startup get more customers in return for ongoing equity in the company.<br> <br> I came across <a href="https://twitter.com/Renee_Warren" target="_blank">Renee Warren</a> from Onboardly via this awesome Kiss Metrics post called <a href="http://blog.kissmetrics.com/ultimate-guide-startup-marketing/" target="_blank">The Ultimate Guide to Startup Marketing</a>.<br> <br> I was lucky enough to chat to Renee about launching startups as well as her business partner <a href="https://twitter.com/heatheranne" target="_blank">Heather Anne Ritchie</a> who popped in to add some great insights about her area expertise, PR.<br> <br> http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/episode_16_Onboardly.mp3<br> <br> or <a href="http://media.blubrry.com/webdomination/p/wpcurve.com/wp-content/uploads/Podcast/episode_16_Onboardly.mp3" target="_blank">Download the file</a> or <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">visit iTunes</a>.<br> Mentions and contacts<br> <a href="/wp-content/uploads/2012/10/onboardly_logo1.png"></a><br> <br> <a href="http://www.onboardly.com/" target="_blank">Onboardly</a> and their great <a href="http://www.onboardly.com/blog" target="_blank">startup marketing blog</a><br> <a href="https://twitter.com/Renee_Warren" target="_blank">@Renee_Warren</a> on Twitter<br> <a href="https://twitter.com/heatheranne" target="_blank">@heatheranne</a> on Twitter<br> <a href="http://blog.kissmetrics.com/" target="_blank">Kiss Metrics blog</a><br> Heather also had this post published today on <a href="http://blog.kissmetrics.com/guide-to-public-relations/" target="_blank">startup PR on Kiss Metrics</a><br> <a href="http://www.copyblogger.com/magnetic-headlines/" target="_blank">Copy Blogger Magnetic Headlines post</a> mentioned by Renee<br> <br> Marketing strategy structure<br> You can view the full article <a href="http://blog.kissmetrics.com/ultimate-guide-startup-marketing/" target="_blank">here</a> but I've put the main structure below.<br> <br> Foundation<br> <br> Choose a market<br> Define keywords<br> Define success<br> Setting core metrics<br> Estimate conversion rates<br> Set a budget<br> <br> Social Media<br> <br> Choose the right networks<br> Times to post<br> Use a keyword list<br> Build an influencer list - Q. What do you do with it?<br> Set up a blog<br> <br> Startup PR<br> <br> Meaningful position statements<br> List your sensitivities<br> Built a media list<br> Creating a press kit<br> Reaching out to journalists<br> <br> Content creation<br> <br> Topic list<br> What types of content to publish<br> Guest blogging<br> Capturing emails<br> <br> Test and iterate<br> <br> Set up Analytics tools<br> Benchmark growth against events<br> Brainstorm new ideas<br> <br> Best practices<br> <br> Sell the solution<br> Have a compelling story<br> Use your team<br>