Summary: In episode 46 of Web Domination, I talk to social media / content marketing specialist Laura Roeder about how she engages with guest authors to build her blog.<br> <br> <br> <br> <a href="http://itunes.apple.com/au/podcast/web-domination/id526349238" target="_blank">iTunes</a> | <a href="http://wpcurve.com/category/podcast/feed" target="_blank">RSS</a><br> Laura's links and mentions<br> <br> <a href="http://lkrsocialmedia.com/" target="_blank">LKR Social Media</a><br> <a href="http://lkrsocialmedia.com/small-business-social-media-marketing-strategy-training-courses/" target="_blank">Laura's training courses</a><br> <a href="https://twitter.com/lkr" target="_blank">Laura on Twitter</a><br> <a href="https://www.facebook.com/LKRsocialmedia" target="_blank">LKR on Facebook</a><br> <a href="http://lkrsocialmedia.com/guest-post-requirements/" target="_blank">Laura's guest posting guidelines</a><br> <a href="https://twitter.com/smalter" target="_blank">Walter Chen</a> from I Done This - <a href="http://blog.idonethis.com/post/64644988216/4-nourishing-routines-for-your-success-and-happiness" target="_blank">See their blog</a><br> <a href="http://adroll.com" target="_blank">Retargeting with Adroll</a><br> <a href="http://famousinfive.com/" target="_blank">Famous in 5 challenge</a><br> <a href="http://disqus.com" target="_blank">Disqus commenting system</a><br> <a href="http://rhhbschool.com/" target="_blank">Marie Forleo's B School</a><br> <a href="http://kriscarr.com/" target="_blank">Kris Carr Crazy Sexy Wellness</a><br> Erica Douglass interview <a href="http://wpcurve.com/podcast-43-going-big-with-your-idea-with-erica-douglass-part-1/" target="_blank">part 1</a> and <a href="http://wpcurve.com/podcast-43-going-big-with-your-idea-with-erica-douglass-part-2/" target="_blank">part 2</a><br> <a href="http://infusionsoft.com" target="_blank">Infusionsoft</a><br> <a href="http://wpcurve.com" target="_blank">WP Curve WordPress support</a><br> <br> Guest author tips<br> <br> Only accept great posts, don't work to polish bad posts<br> Reject most guest post submissions<br> Focus on only accepting quality content<br> Have a strict content schedule - Laura runs 3 months in advance!<br> Have staff dedicated to managing off-site contributors<br> Expect 1 post per quarter from regular contributors<br> Actively encourage guest posting within your audience<br> Has a big banner on her sidebar looking for guest authors<br> Have detailed guest contribution guidelines (see <a href="http://lkrsocialmedia.com/guest-post-requirements/" target="_blank">Laura's guidelines here</a>)<br> Give regular contributors direct WordPress access<br> Ask guest posters for all of the resources for the post, images, pull quotes, click to tweets etc.<br> Give them guidelines on finding legal images<br> Ask your best authors to become regular contributors<br> <br> Other blog tips<br> <br> Don't write for your peers, write for your customers<br> For guest posting on other sites Laura suggests looking at the Alexa ranking<br> Find a philosophy match - find other people like you to share posts with<br> Engagement on Twitter has plummeted
