Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%

Summary: Teleprospecting can require some sales departments to make a high volume of calls each day to convert leads. To do this with any consistency, those teams likely use a call script to help them stay consistent and focused throughout the constant dialing. But are these scripts really effective for moving prospects from conversation to conversion? Learn more about a recent experiment that revealed how some minor changes to call scripts can increase response from your prospects.