Summary: Kicking off another podcast, the co-hosts share the 18 laws of being a successful fitness entrepreneur, starting with the first 10 for this 2nd episode. Can't wait to live that fitness entrepreneurial dream? Listen on. Check these out: 01:14 - What’s up for this week 02:50 - Simon just lost his gym card 04:37 - Improving customer experience 06:11 - “A funny story” 08:25 - AJ’s LAST Step Aerobics class 10:18 - Be first to market 11:40 - Create your own category and differentiate 14:29 - Become top of mind 18:11 - Position yourself as the go-to expert 21:06 - Don’t be the jack of all trades 25:35 - Zumba - the biggest fitness business 27:36 - AJ’s world-class powerlifter girlfriend 28:32 - On wiping out obesity 29:51 - Create your velvet rope 31:46 - How do your customers see you? 35:53 - You vs. Them 37:52 - Think long term strategy 39:55 - Don’t spread yourself too thin 42:57 - Email strategy for prospects 46:00 - Can you sell higher priced products in the sales page? 48:06 - Positioning your product 49:02 - The weekly challenge! 49:42 - Quote for this week Tweetables: Be the "first" [Click To Tweet]. Are you the go-to expert? [Click To Tweet]. Don’t spread yourself too thin. [Click To Tweet]. How do your customers see you? [Click To Tweet]. Create your velvet rope and DIFFERENTIATE. [Click To Tweet].
