How A New Generation Of Gaming Could Affect Activision Blizzard




S&P Ratings show

Summary: Major U.S.-based video game publisher Activision Blizzard has several potential franchise games under development. If these games prove successful, it could enhance our evaluation of Activision's business profile and potentially our ratings on the company. In this CreditMatters TV segment, Director Andy Liu explains how the success or failure of the games could affect Activision.