Summary: Title: GopherHaul 23 - Lawn Care Marketing Business Show Show description: Hello and welcome to GopherHaul 23 - Lawn Care Marketing Business Show In this episode we will be talking about GopherHaul breaks the 700,000 view mark! Thank you everyone for watching us! Lawn Care Business Marketing Idea: One of our new Gopher lawn care forum members Emerald Green Lawn Care was kind enough to post a sample letter they use to contact property managers. In the letter they ask the property manager to put their lawn care business on the bidding list. This is important because when the property comes up for bid, your business will then be contacted. Download the letter template and read more about this post here: http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=29;t=7403;st=0;entry36220 Business Question: Are you keeping track of where your new customers initially heard of your business from? If you aren't you might be wasting a huge amount of advertising dollars. Let's jump to a post Chuck made in our lawn care forum. In his post Chuck said "I keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. 2 nights ago I sat down with my wife to crunch those numbers, My findings were surprising. about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer! Pretty cheap. I tracked how many from each source, What was the average amount spent by the customers from each source too. Sometimes an add in one place will bring several small spenders & while another brings a few big money accounts. Different publications have a different type or class of readers!" As you can see, this is powerful information for your lawn care business! I asked Chuck, with the knowledge you gained from tracking your lawn care marketing, will this effect your advertising spending? Chuck then said "Of course it will affect future marketing, I have a new add going into affect there asap. I can't believe we did so well with an add I only ran for about a month & a half. I kick myself in the butt for not realizing it earlier." Our friend Justin also jumped into the discussion and posted an excel sheet template to help you track your lawn care business advertising dollar. To download the template and get involved in the discussion join the post here: http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=8;t=7356;st=0;r=1;entry35873 Lawn Care Marketing Idea Have you ever experimented with offering a referral program to your lawn care customers? Emerald Green Lawn Care created a great referral coupon template that they posted on the forum. Check out the post and see what the best way is market your referral program to your current customer base in order to reach out to more customers. Join in on the discussion here: http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=8;t=7386;st=0;r=1;entry36079 Book of the Month: This month's business book of the month is Robert Slater's "No Such Thing As Over Exposure." If our show or forum has helped you, or if you have any business questions, please let us know and send an email or make a post about your experience! I hope all these ideas have helped you expand and grow your business and mind. So until the next time, always remember to Dream it, Build it, Gopher it! If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts. Also download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. If you are on myspace send us a friend request. We are located at http://www.myspace.com/teamgopher.
