Summary: http://www.gopherforum.com - We can always learn more about sales. Without sales we would have no income and without an income we would have no business. So to boost your lawn care business sales let�s have a talk with Nick, a fellow Gopher Lawn Care Business Forum member. Nick used to be a car salesman before he moved on and decided to stop making others rich and start making himself rich. I got a chance to ask him to share with us some of his insight into how a lawn care business owner can improve their sales and here is what he had to say. Most any business revolves around sales, and in most cases you will sell something at least once in your life. A simple sale can be broken down into steps. There are many different forms of the steps to the sale but here are the ones I use: 1. Meet and Greet The meet and greet is the first and most important part of a sale. A lawn care customer is going to decide if they are going to buy something from you within the first 15 seconds of meeting you. During the meet and greet you should shake your prospective customers hand, look at them in the eyes and state your name and why you are on there door step(or where ever). Remember this customer could lead you to more sales so take them as they are your monthly salary, your child�s next meal, the new zero turn mower, etc. 2. Fact Find When you fact find all you are basically doing is finding out the needs of your lawn care customer. Ask your questions and when they answer just sit back and listen. The best way to lose your credibility is to interrupt the customer when they are talking. The best way to build confidence is to listen and give an educated response to what ever they said. 3. Diagnose I was always told in the car sales industry, what if a doctor gave medicine without finding out what is wrong with the patient? That would be bad right? Yes it would be awful. Giving a proper diagnosis with each customer can boost profit enourmously. This step is the most commonly misconstrued part of the sales process. �Medicine with out prognosis is MALPRACTICE!� John Walters 4. Present This step is where you have to use those superior vocal tools, those sly words, basically you sell. you need to get the customer excited about the product now. With �diagnose� you have selected the product or service with the customer, now concentrate on selling it. When the lawn care customer says that the service is over priced you need to overcome the objection, DO NOT SWITCH THE SERVICE OR PRODUCT!!! Switching is not forbidden but should be done only if you are about to lose the sale. Most people feel that they picked the product you are trying to sell them so when you try to switch it they feel that the swindler salesman you are is trying to screw them and rip them off. Do not switch unless necessary. If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts, estimate and proposal forms. Download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Check out my lawn care business blog at http://www.lawnchat.com and my lawn care business forum at http://www.gopherforum.com
