Summary: <br> A serial entrepreneur having founded multiple start-up companies, including <br> one of the first profitable Internet enterprises. Eric V. Holtzclaw is the <br> Founder/CEO of <a href="http://www.ladderingworks.com">Laddering Works</a>, a marketing strategy firm. <br> <br> He has spent 20+ years creating opportunity by identifying and capitalizing <br> on emerging trends and disruptions to business. His professional experience <br> includes: founding multiple successful start-up companies, including one of the <br> first profitable Internet enterprises, and serving as the strategic lead in the <br> implementation of dozens of products and services worldwide. His last company <br> appeared on the Inc. 5000 list three years in a row.<br> <br> In summary you could say Eric advises clients on the <br> “whys” of business:<br> <br> <br> <br> Why customers buy, <br> <br> <br> Why teams work and <br> <br> The all-important “entrepreneurial why”. <br> <br> Eric’s new book is <a href="http://www.amazon.com/gp/product/1118566122/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1118566122&link_code=as3&tag=business901-20">Laddering: Unlocking the Potential of Consumer Behavior</a>. <br>
