Summary: <br> How much of your business innovation focuses on ease of use versus <br> being on the cutting edge? How much of Apple’s success was a result of making <br> things simpler to use versus being innovated? Few Apple products were first to <br> market; they usually were 3rd or 4th to market. However, they always excelled at <br> USE or as Matt Dixon’s new book is titled, <a href="http://www.amazon.com/gp/product/1591845815/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591845815&linkCode=as2&tag=business901-20">The Effortless Experience: Conquering the New Battleground for Customer Loyalty</a>. <br> Matt Dixon, an executive director of strategic research at <a href="http://www.executiveboard.com/exbd/sales-service/effortless-experience/index.page?">CEB</a>, has an unrelenting drive to find the answers to questions <br> senior executives often take for granted. For more than 15 years, Matt has <br> worked to uncover the truth behind many pillars of conventional wisdom in sales <br> and customer service, often overturning long-held assumptions that are costing <br> companies dearly in terms of wasted money and lost market opportunity. <br> I started the podcast and engaged Matt Dixon about his book, <a href="http://www.amazon.com/gp/product/1591844355/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844355&linkCode=as2&tag=business901-20">The Challenger Sale: Taking Control of the Customer Conversation</a> but found his <br> new book equally as fascinating. Get ready because Matt is such a fast talker <br> that in these podcast he says more than the average podcast that is typically <br> twice as long. So much information and so quickly that I decided to split the <br> podcast in half with this one concentrating on The Effortless <br> Experience. <br>
