Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders

Summary: Think for a second about the last time you needed to create a form on your site. Whether it was for a shopping cart or lead generation, it probably had a field where you asked customers to select one of multiple options. Most of us decide quickly between a radio or dropdown format as we’re creating forms, often leaving them as an afterthought of design. But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%? Watch this Web clinic replay for the results from a recent experiment company that puts these form options to the test.