Summary: This week's guest was Charlie Hoehn , who Dave apparently has a crush on. Dave also referred to our thumbnails on the YouTube version, from Charlie to me (Johnny) to Sean to Dave himself, as "the devolution of man." Charlie recently launched a new book that the anxiety sufferers among you should check out (Play It Away: A Workaholic's Cure for Anxiety), but more relevant to our audience is the fact that Charlie has been behind the scenes of some major book launches, most notably Tim Ferriss's 4-Hour Body. So we drilled him for info. Among Charlie's tips are: • Get beta readers to help you decide and refine your book's content (more for nonfiction than fiction) • Do research about what's hot BEFORE writing anything (yes, even for fiction, if only for positioning) • Get beta readers • Use your network -- and if you don't have one, develop one now • Get beta readers This show's transcript is available in full below the video, provided by our sponsor CaptionAccess. If you do any multimedia work at all, you need to be providing transcripts or captioning. Even setting aside the search engine benefits of transcripts, the deaf and hard of hearing market is huge, and almost nobody is serving them. Does that sound like an opportunity to anyone, in addition to making you a generally cool person or company? You can view the video version here: https://www.youtube.com/watch?v=TKJOQFO6BEQ SHOW TRANSCRIPT Transcripts of The Self Publishing Podcast are provided by CaptionAccess. You can download the PDF version of this week's show here, or click the box below to read it in-line on this page.
