![KPBS News | KPBS.org show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/049/510/small/kpbs-news-kpbs-org.jpg)
Summary: It’s been decades since the advertising industry recognized the need to woo Hispanic consumers. Big companies saw the market potential and sank millions of dollars into ads.
Summary: It’s been decades since the advertising industry recognized the need to woo Hispanic consumers. Big companies saw the market potential and sank millions of dollars into ads.