Summary: What happens when people watch your VSL longer? They buy more stuff. That's because they consume more of your sales message and they have more ammo to rationalize to themselves why they should purchase your product. If we know that to be true, then we understand that our goal is to get prospects to consume as much of our sales message as possible. That means if you have a booklet/brochure, you want the prospect to read as much as possible—preferably the whole thing. And if you have a Video Sales Letter (VSL), or online infomercial, selling your product—well, you want your prospects to watch for as long as possible. ONE SMALL TRICK TO KEEP YOUR PROSPECTS' EYES GLUED TO THE SCREEN What I'm talking about is a little snippet—a little image, really—that you can put underneath your VSL that will encourage people to watch your VSL longer. What you wanto to do, is put a graphic of little box underneath your VSL and then you're gonna cut it into 4 quarters. Then, you'll number each box from 1 to 4 and insert a short summary of what's in each quarter of your video. You want to make this summary interesting, juicy and attention-grabbing. So, basically, each one of those four boxes are a teaser that gives them a little bit of an idea of what's gonna be in your VSL at the different stages so they know to stay tuned for the good stuff. That way, some of the same people that would have simply exited your VSL only 30-seconds in, will stay to watch because they already know they want to get to part 3 or part 4. So it encourages them to wanna watch your video all the way through the end. Use this tactic. I've seen lots of people do it. I can't name names, but some of the top media buyers in the world are using this on their VSL pages. It's tested and proven, so you can't go wrong. Questions? Comments? Let's discuss in the comments section... Related Articles 3 Ways to Optimize Your Video Sales Letter for More EPC How to Write the Perfect Sales Letter Every Time 5 Things Every Sales Page Must Have
