Summary: <br> Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a unique intervention style for organizations. He has been teaching and using TRIZ for 13 years. Consistent with his professional life of being on the cutting edge in QFD and Taguchi for 23 and 27 years, respectively, John has integrated TRIZ, QFD and Taguchi in his approach to design problems. <br> <br> I can honestly say that John’s <a href="http://www.amazon.com/gp/product/1574441108/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1574441108&linkCode=as2&tag=business901-20">Step-by-Step QFD: Customer-Driven Product Design, Second Edition</a> book, besides being on Amazon.com's top 50 Management book list, is the “raggiest” book on my bookshelf. His <a href="http://www.amazon.com/gp/product/1574441116/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1574441116&linkCode=as2&tag=business901-20">Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)</a> is being used by universities and industry for training. John has been advocating getting out of the office and seeing customer for over thirty years. It was my honor to have him on the podcast. <br> Lean Sales and Marketing: <a href="http://business901.com/cap-do/">Learn about using CAP-Do</a> <br> <br> <a href="http://business901.com/e-books/">Marketing with Lean Book Series</a><br>
