Summary: A shockingly rapid transformation is occurring in marketing today. In just the past five years the atmosphere of the field has change more so than in the previous one hundred combined. You may have guessed that social media is the phenomenon behind this drastic revolution. It’s become clear by now that digital social media outlets are not just a fad for young people with access to a computer. Rather, they are integrative tools to connect companies with consumers and a necessity in marketing today.
