010 – Nick Loper: Why Side Hustle Scientists Never Fail, Building an Authentic Brand, and the Pure Power of Grit

Summary: Nick Loper is the Chief Side Hustler at SideHustleNation, and in this interview we dig deep into what truly separates successful side hustlers from those who never make it.  In this episode, you will learn:   What exactly is a side hustle, and why did Nick decide to start a whole community around this concept? Why does Nick believe so deeply in the Side Hustle, and why you should as well? One type of side hustle is to become a thought leader or authority in a certain field.  How is this genre of side hustles different from others? How do you build trust and credibility with an audience? Why types of content create the most engagement? What is the biggest challenge of having a side hustle? What is Nick's Full-time Side hustle? Is there such a thing as work-life balance?  If so, how do you strike it with a main hustle, side hustle, family responsibilities and so on? When do you make your side hustle your main hustle? What truly differentiates those who create successful side hustles from those who don't? For any given side hustle, how do you know when to be persistent versus cut your losses short? How can one use book authorship as a brand building tool? What advice would you give to an aspiring book author to build their brand? Many young professionals have multiple interests and passions.  Is it better to focus on one thing or diversify your portfolio of side hustles? How do you figure out which side hustle fits your strengths? How do you know if someone would be willing to pay for your skills? What is a Side Hustle Scientist, and how do you become one? What is Nick's best side hustle advice for young professionals who are trying to a build a brand for themselves? Resources discussed: Ted Talk on Grit