Summary: Blithering crikey, old chap! That’s three podcasts in a month. I thought it would be a good idea to clear the backlog of interviews before we start on the sponsored episodes. And - nope! - I’m still not revealing the sponsor. Although I will be revealing who it is very shortly. Hopefully you’ll find some good stuff in here. If you don’t, I’d advise you to write a strongly worded letter to your local library. Or hold up a placard in front of the Belgian Embassy. As long as you don’t bother me with such trivialities. We kick off with: ***An interview with Spencer Osborn, one of Ogilvy’s Global MDs*** He quickly makes it clear that he’s not THE MD of Ogilvy, he’s AN MD of Ogilvy. And he had lots of clever and insightful stuff to say. As a taster, he covers: • how he became a global MD of Ogilvy • why he doesn’t think of himself as being in the advertising business • why he finds just doing TV and posters a bit dull • the importance of creating dialogues with people rather than just telling and selling • why targeting has always been the most important thing • what he means by ‘pervasive creativity’ • why he’s stunned at how slow some agencies have been to adopt digital • some potential problems with crowd-sourcing • the big changes between the UK and US advertising industries • about Ogilvy’s ‘Big IdeaL’ • his thoughts on the big agency model of buying-in skills in comparison to the smaller agency model of outsourcing everything • how true it is that an idea can come from anywhere ***My daughter’s regular advertising review*** We look at: • McDonald’s Time to Spy interactive YouTube video. • Allstate’s Racoon TV ad • A YouTube banner experimental thing from Lean Mean Fighting Machine. ***What comes next*** You’ll already be sick of me talking about the sponsorship. But it’ll all be unveiled in the next episode. (In fact, at the time of writing, I’m off to get the main interview for it tomorrow!) Then we need to get you involved. Yes, YOU. But more about that shortly. In the meantime, send me a blinkin’ email would you? You didn’t do it last time I asked. The address is podcast@getadditive.com. OK. Thanks. Bye.
