226 Podcast Answer Man – Making Yourself Newsworthy




The Cliff Ravenscraft Show - Mindset Answer Man show

Summary: Making Yourself Newsworthy In this episode of Podcast Answer Man, I am happy to share an interview that I did with Joel Bogges & Pei Kang from http://4PointsCoaching.com. The reason I brought them on the show was to talk about the idea of making yourself newsworthy so that you can leverage the local, traditional, media to spread the word about your brand. Joel has been covered on local television 30 times within the last ten months. He shares how he accomplished this in the episode. Recording System Audio Without A Mixer Wade called in to say that Wire Tap Studio is no longer working with Lion, the latest version of the Mac OS. He wanted to know if I knew of any alternative software that would allow him to use his recording software to capture system audio. I explained that I have only used SoundFlower as a tightly integrated big of functionality built into ScreenFlow. However, I suggested that he check out http://soundflower.en.softonic.com/mac to see if it something might work for him. Either way, I highly suggest going the hardware route, using even an inexpensive audio mixer and a digital audio recorder which would help avoid any issues like this moving forward. I have more information about this sort of setup in my Inside The Studio Equipment Tutorial. SoundByte Audio Cart Software I've often shared that I use SoundByte Audio Cart Software. Several people have asked me which version of the software that I recommend for purchase. My answer is the $39 version. This is the version that I use and it is more than enough for my needs. Playing Audio Clips From TV Shows I had a call from Brian who wanted to know if I had any information on the legal issues involved with using audio clips from television shows. I gave the same answer that I always give when I'm asked about legal questions related to podcasting. That answer is to seek the advice of a lawyer for such information. With a huge warning to follow my example at your own risk, I share how in once case, I took an "It's easier to ask for forgiveness than it is to ask for permission approach." However, I also followed this up by sharing that I've only taken this approach with one television show that we have done a fan podcast for. FREE Learn How To Podcast Tutorial I spend more than 50 hours in the past seven days creating the online tutorial found at http://LearnHowToPodcast.com. In this episode, I share why I created this tutorial as well as why I made the decision to give it away for free. It is my sincere hope that if you are reading this, that you will consider blogging about http://LearnHowToPodcast.com and sharing links to this free tutorial as often as you desire in the social networks that you use. PODCAST CONSULTING: I'm available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I'd love to work with you. I'm able to work with you using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at Cliff@PodcastAnswerMan.com. PODCAST VIDEO TUTORIALS: I also have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here. Subscribe To The Podcast Answer Man Podcast: