Summary: This is the second Interview Ed has done with Erik Pelton. Erik is founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, Virginia. Erik has been named a Top 10 trademark filer by NameProtect's Trademark Insider two times and is the creator of Apptorney: IPSM, an iPhone® application for intellectual property attorneys (www.apptorney.com). This conversation centers around the topic of branding for law firms. 19 minutes, 23 seconds 4.4MB Click here to listen.
