QuizUp trivia app for iOS is beautiful and so addictive




This Week in Startups - Video show

Summary: QuizUp is the hottest thing in the App Store right now. Why? It's beautiful, social, and addictive. Everyone one loves trivia, says Founder and CEO Thor Fridriksson. And it's inherently competitive. QuizUp allows you to challenge strangers to matches, chat with them, and get in discussions around anything from physics to Game of Thrones. They go deep about how to develop a great app. Plus, Jason challenges Thor to a match!