Summary: Call it the impossible dream of entrepreneurs, to have a product that sells itself. The harsh reality for most business owners is that salespeople must do the selling. I call that a harsh reality not because I have anything against salespeople, but because the supply of good salespeople falls well short of demand. So every time you hire a salesperson you had better choose the right candidate. In this episode of the Business Coach Podcast Ian chats Matt Cook. Matt is president of SalesForce Search Limited, a specialized recruiter that appeared on the 2010 PROFIT Hot 50 ranking of Canada's top young growth companies.
