Proposed $1-billion lawsuit lobbed at Shoppers/CFL scores a touchdown with social media

Summary: A proposed $1-billion lawsuit against Shoppers Drug Mart has been launched by two of its franchisees. At issue is the loss of a $750-million a year revenue stream for the pharmaceutical industry in Ontario. FP legal editor Drew Hasselback explains why the lawsuit is being watched by big players in other provinces, and what it all means/While larger leagues such as the NFL, NBA and NHL grapple with rogue player-Twitterers and militant bloggers, the CFL has quietly grown an inclusive, successful grassroots online utopia. Matt Hartley has more on how the CFL has gotten social media right