Summary: What makes us choose the gear we do? Is it totally based on need, functionality, and merit? Maybe not. This week Square Cad delves into the psychology of gear acquisition and retention. First social psychologist Keith Williams,a PhD and professor of psychology at the Richard Stockton College, discusses the normative and informational social influence that effects our decision making. Then John McCaig of Panic Studios in Seattle discusses his long history of serial gear buying/selling, what he thinks informs his choices of gear, and why it’s totally OK to own an API 2500 three separate times in under five years. Music: Albert Hammond Jr. "Bargain of the Century"
