32: "What's Happening Now: The State of the Music Business" ft. Aaron Ray (The Collective)

Summary: In episode 32 of the Upward Spiral, we are talking with Aaron Ray, who is a former Partner and Head of New Media at the Collective, a leading talent management firm, and co-founder of CDS, a multi-channel network on YouTube about the state of the music business and where it’s going. Ray used to handle traditional management as well as oversee and run all strategies, assets, and communities worldwide for clients such as Linkin Park, Enrique Iglesias, Counting Crows, and Slash, among many others. He also talks about how digital technology has changed what it means to be a musician and fan.