![SEO 101 show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/060/703/small/seo-101.jpg)
Summary: What are the top 5 things to focus on when starting an SEO Program on your own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.