![SEO 101 show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/060/703/small/seo-101.jpg)
Summary: Ross and John discuss how Google Responds with a dont ignore but dont panic response the latest round of UnNatural Link Warnings; Ross recaps MozCon discussing why books are better than infographics, and why MozTrust is the most accurate metric at SEOmoz for determining a sites quality when considering linking.