Summary: Microsoft is serious about gaining mobile market share. The company has reportedly been talking to HTC about adding its Windows operating system to HTC’s Android-based smartphones at little or no added cost. It makes sense for Microsoft to talk to HTC, as it is the first company to make both Windows and Android phones. But HTC hasn’t unveiled a new Windows-based handset since June and reportedly has no plans for any in the future. Microsoft owns 3.7 percent of the market, and is serious about its mobile division. The company bought Nokia’s phone business last month for $7.2 billion, and has really stepped up its attempts to gain market share. If the company can ever truly gain traction in the mobile world, this is a good time, as BlackBerry has crumbled and the market’s third spot is up for the taking. This move is still in the earliest of stages, but could give users a new, unique choice and make smartphones exciting again.
