AD #1229 – Audi to Move Downmarket, Volvo NA Axes CEO, Seinfeld Proves Comedy Sells

Summary: In an effort to attract new buyers, Audi plans to move downmarket by offering A-class luxury. As sales plummet, Volvo North America axes its CEO and names a temporary replacement. Jerry Seinfeld says automakers need to rethink their advertising. All that and more, plus a preview of Autoline This Week in which Ford’s Jim Farley explains dealership WiFi will be used to learn more about you.