Category Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again

Summary: Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in.