Summary: www.martialartsteachers.com The Truth About the Martial Arts Business by John Graden The Table of Contents Foreword by Brian Tracy Preface Introduction: What is a Martial Arts Professional? Section One: The Core Dynamics Chapter One: The Control Factor Chapter Two: Finding Your Own Voice Chapter Three: Value What You Do Chapter Four: Clarity of Purpose Chapter Five: Black Belt Eyes Section Two: What Works Chapter Six: Positioning Your School for Success Chapter Seven: Your Most Important Negotiation Chapter Eight: Trial vs. Non-Trial Enrollment Strategies Chapter Nine: How to Teach a Trial Lesson Chapter Ten: A Baker’s Dozen of Revenue Streams Chapter Eleven: How to Set Your Tuition Chapter Twelve: What It Costs to Get a New Student Chapter Thirteen: Agreement vs. Non-Agreement Student Plans Chapter Fourteen: How to Make Cash Outs Work Chapter Fifteen: How to Determine Your Retention Chapter Sixteen: How to Improve Renewals and Retention Chapter Seventeen: Curriculum Design: The Recipe Book for Your School Summary: A School Full of Pooh Bears Appendix Section Appendix I: Owner Questionnaire
