Summary: Joining Anto and Nico to discuss a recent Chicago Fire blog on its own website is Daily Herald reporter and editor Orrin Schwarz, who helps us dissect what was written by its own Communications Director and asks a number of questions that on the surface appear better to have been answered internally, while opening the club to all forms of national scrutiny including the likes of Deadspin, The Chicago Tribune and The Chicago Sun-Times. Again, at the core is an editorial piece entitled, What It Means to be a Part of the Fire Family, so we begin to unravel a bit of that question with not only Orrin Schwarz but our own Nicolino Di Benedetto who was once a PR Manager in 2001-02 and performed that very important function for not only the Fire, but also the MetroStars and the league office. We dig into the matter of personnel decisions, connecting to the stars of years past, why Frank Klopas is so vital to the organization and begin to discuss what happens if the playoffs are not reached and what could begin to unravel should the club lose its last link to its past identity in its very popular head coach. This is not just about the head coach, but a case study in how organizations win today in sport and how the key differentiator in salary cap sports is the consistent theme that runs throughout a franchise. We also take a look at the year turned in thus far by striker and savior Mike Magee, new arrival Egidio Arévalo Rios and attempt to answer the speculation raised by this poorly timed and crafted editorial that seems to reflect a football club in search of an identity and lacking a deep connection to the Chicago sports scene knowing the tone and personality of Chicago sports fans.
