Summary: Shopify wants to make ecommerce simple and cheap. In the early 2000s, founder Tobi Lutke was trying to sell snowboards online, but the barriers to entry were enormous. He created his own cloud-based software, and like a lot of entrepreneurs, ended up abandoning his original snowboard shop idea. He now has 60,000 companies that use Shopify as the backbone for their online retail operations. From Shopify's base in Ottawa, Canada, Jason talks to Tobi about the future of retail, why BestBuy will die, and his ambition to become one-stop-shopping for every interesting product, the stuff that doesn't come with a barcode. Plus, the story of his stunt recruitment day at IBM, as they announced layoffs at their Ottawa facility.
