Little Atoms 291 – Dr David Lewis & Impulse: Why we do What we do Without Knowing Why we do it

Summary: Dr David Lewis is founder and Director of Research at the independent research consultancy Mindlab International. Described as the ‘father of neuromarketing’ for his pioneering studies analyzing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions. He is the founding member of the Impulsivity Research Group, which is […]